The Crawl, Walk, Run of Digital Creative
Sarah Lockwood, Group Creative Director, shares insights in an article for ClickZ about how to generate better results by investing effort in creative optimization as well as the entire user...
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Why Should We Care About Creatives?
Chango invited Sarah Lockwood, Creative Group Director, to discuss the importance of creative in driving performance in display advertising and what makes a great creative. Check out her interview on...
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Bringing Multi-Attribution Insights Together with Digital Creative
Most online marketers agree that multi-attribution modeling is a powerful and effective tool for measuring the performance of online ad buys and making decisions about future campaign investments. As...
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Creating a Logo that Works
There can be a lot that goes into making an advertising logo. Whether you own a small bakery or a large tech company, you want your logo to accurately represent your company and stick in the minds of...
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“Create”ing Confidence
At school, jobs, even in social groups, people are often segmented by their creative ability or lack thereof. All but the lucky few have experienced some sort of judgment regarding a creative project...
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Tech Consumption
I love lamp. Orange, Cherry, Blueberry, Apple – it doesn’t matter. I can eat it! Or…compost it. How incredible is that? And, if I’m especially hungry, I can take a nibble of my edible iPhone...
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Holistic Design Thinking
Let’s be honest, most people hate advertising. We are so overwhelmed with ads these days that we’ve learned to tune them out and distrust almost everything that advertisers tell us. Most ads get...
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Blendtec Blends the Competition….Literally!
Content – To some it seems like an easy thing to do, but no matter who you are or how much content you have put out in the past, at some point you will hit a road block. Most brands or individuals...
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